Startblock — focuses on constructing sustainable, affordable, and high-quality homes

Startblock is a young and ambitious construction company that focuses on constructing sustainable, affordable, and high-quality homes, making optimal use of available land. The company tackles the significant challenge of building homes in a time when land is scarce and expensive.

Client
Startblock™
Year
2021
Services
Branding, Webdesign, Art direction
The Solution to the Housing Shortage on a Billboard poster

The Goal: Our aim was clear and ambitious - to establish Startblock as a leading brand in the real estate market and to become the undisputed market leader in the realm of starter homes in the Netherlands. To achieve this, I, as the designer, embarked on a comprehensive transformation of every aspect of the Startblock brand. I began with the logo, crafting a new, distinctive emblem that embodies Startblock's core values and is instantly recognizable.

Tote-bag Focus on Essentials
Streetview of Startblock sustaineble houses
logo sketch
Logo and symbol on white and dark background

The Startblock logo has been included in the prestigious publication of the book Logo Lounge! This is a tremendous honor, considering that over 40,000 logos were submitted, and only 3,000 of them were chosen for the thirteenth edition of this book.

Logo grid

The Solution to the Housing Shortage

With a strong emphasis on efficiency and innovation, Startblock is capable of delivering a complete home within a week. These homes are highly sustainable and built using 100% environmentally friendly materials, showcasing their commitment to circularity.

Tote-bag Focus on Essentials